Internet is a powerful tool that have revolutionized the communication and social interaction of humanity. It has been used as a medium that has supported the empowerment of the average individual.
It also has given to people that has a connection to it, the opportunity of becoming spectators and creators at the same time of specialized subjects without being an expert in the area of interest. Obviously keeping different quality parameters as it occurs in the non virtual life ,but it has helped to reduce the bridge between the spectators and professional industry.
Discovering new talents that are having an uprising development in their carriers makes me feel a part of an underground society , which is completely wrong because obviously they are receiving a huge amount of of clicks and attention into their web-pages ,since they are starting to make buzz and a growing their popularity that translates into recognition in the globe.
A year ago i discovered Ross’s Ching Electric collection. He was recently graduated from College and he was doing by himself videos about earth habitat in HD with a DSLR camera,using a time lapse technique. Locations were set through the USA and Argentina. It was stunning and impressive how well performed was the quality of them.
Few months later i saw in the recommendation section of Vimeo and Ching’s Death Cab for Cutie - Little things video tribute was highlighted. Again my jaw dropped into the floor and i was amazed. Afterward he was contacted by the record company and paid him for it’s production ,becoming it the official video that aired on main media aka MTV.
Even further in time, while browsing the T.V i saw the Jesse and Joy video called Electricidad i was outraged. I couldn’t believe the lack of creativity of the director,it was the same concept as the Death Cab for Cutie video. I thought it was a region 4 copycat as it usually happens.
One day i returned to Ross’s page and discovered not only that he was the author of both videos but that he did one for Collective Soul, Ximena Sariñana and a few Pepsi adds that included several Hollywood stars.
I belive i can officially say that Ross Ching Pwned me and even Owned himelf.
- All videos below were shooted on a DSLR .
Pepsi Refresh Project Demi Moore for GEMS