I dunno why , but while i was having lunch it came to my mind this question: What sex would have the next list of brands if they were persons? Here the results:

Dudes:

• Google
• Live Messenger
• Tumblr
• Spotify
• Grooveshark
• Dropbox
• Skype
• Picplz
• Boxee
• Foursquare
• Gowalla
• Youtube
• Fringe
• Gilt
• Shazam

Chicks:

• Flickr
• Facebook
• Instagram
  
• Twitter
• Dopplr
• Bing
• Yahoo
• Etsy
• Svpply
• iTunes
• Evernote
• Last.fm
• Hotspot Shield
• Vidalia
• Face Time
• Wunderlist
• Angry Birds
• Pandora

Any other brands that you can think off? Let me know.

Have a joyful day or night,

Very interesting what @apluk have to say about crossing platforms for entertainment.He knows the value and relevance of his name as a brand , the price of advertising ,virality , pros and cons about delivering it directly in his content and successfully being received by fans.

P.S : Funny how no one asked questions at the begging of the conference.

diaspora* is the new project that intends to found a new social-network open software that will enable you to be the owner and controller of your own information in the web by seeding the data that you will provide without having to give it to a third party to do it for you. In a few words you are supposed to be cutting the middle men and you are supposed to have a conversation pier to pier.All this with the promise of great aesthetics.

The creators are four dudes that finished or will be soon finishing their studies at NYU : Daniel Grippi, Maxwell Salzber, Raphael Sofaer and Ilya Zhitomirsk.They started a $10,000 fund recollection over Kickstarter (widget after text) and completed their goal over 12 days, up to day, they have collected around $192,000.

Until now they have a big success because they are giving the promise of transparency to the public , caring for their consumers and not the corporate world and young fresh new ideas are very appealing in the technology world. Also the publication of an article from The New York Times can’t hurt. That article have brought to the eyes of the media this project, making a domino effect , that have worked in favor of diaspora*.

Since the project hasn’t been seen by the public and is already known around the tech industry ,it has been generating expectations which rises some questions around diaspora* such as :

• Will it be sold to a big third party that could mess with the initial promises that would have make the initially success of this software ?
• There is no doubt about the value of the project.So, what will be the business model of diaspora*?The kids will get money from this project or they will get the monetary gratification from future projects? 
• Will diaspora* keep it’s transparency policy forever?

This questions will hang in the air and only time will resolve them ,  after seeing what happens if the utopian idea becomes one of the most used sites over the internet. 

But for know let’s keep hope and expectations, because without them … there is no positive future.

——————————DONATE————————>

The Logo

The founders

Thnakyou note.

The crew after reaching goal.

Diaspora: Personally Controlled, Do-It-All, Distributed Open-Source Social Network from daniel grippi on Vimeo.

Internet is a powerful tool that have revolutionized the communication and social interaction of humanity. It has been used as a medium that has supported the empowerment of the average individual.

It also has given to people that has a connection to it, the opportunity of becoming spectators and creators at the same time of specialized subjects without being an expert in the area of interest. Obviously keeping different quality parameters as it occurs in the non virtual life ,but it has helped to reduce the bridge between the spectators and professional industry.

Discovering new talents that are having an uprising development in their carriers makes me feel a part of an underground society , which is completely wrong because obviously they are receiving a huge amount of of clicks and attention into their web-pages ,since they are starting to make buzz and a growing their popularity that translates into recognition in the globe.

A year ago i discovered Ross’s Ching Electric collection. He was recently graduated from College and he was doing by himself videos about earth habitat in HD with a DSLR camera,using a time lapse technique. Locations were set through the USA and Argentina. It was stunning and impressive how well performed was the quality of them.

Few months later i saw in the recommendation section of Vimeo and Ching’s Death Cab for Cutie - Little things video tribute was highlighted. Again my jaw dropped into the floor and i was amazed. Afterward he was contacted by the record company and paid him for it’s production ,becoming it the official video that aired on main media aka MTV.

Even further in time, while browsing the T.V i saw the Jesse and Joy video called Electricidad i was outraged. I couldn’t believe the lack of creativity of the director,it was the same concept as the Death Cab for Cutie video. I thought it was a region 4 copycat as it usually happens.

One day i returned to Ross’s page and discovered not only that he was the author of both videos but that he did one for Collective Soul, Ximena Sariñana and  a few Pepsi adds that included several Hollywood stars.

I belive i can officially say that Ross Ching Pwned me and even Owned himelf.

Note:

• All videos below were shooted on a DSLR .
  

• Ross Ching Page

Eclectic 3.0: The Roads Less Traveled from Ross Ching on Vimeo.

Death Cab for Cutie - Little Bribes from Ross Ching on Vimeo.

Jesse & Joy “Electricidad” from Ross Ching on Vimeo.

Collective Soul “Welcome All Again” from Ross Ching on Vimeo.

Pepsi Refresh Project Demi Moore for GEMS

U2 Live Internet Streaming On Youtube From Rose Bowl At Los Angeles California.
October the 25th , 2009.

U2 is not the same young, garage, rebellious band that they were in the beginning of their carrier. Maybe it has to do with Bono’s dream as a little boy and teenager of becoming into a great show -men (He wanted to be as cool in stage as Tom Jones).

The way they do music is the same but the form in which is presented to the public is different. The approach to the Irish problematic is less empirical and now the opinion is more informed, educated and pro active; they moved from local to global issues.

To be a true artist it is fundamental to be sensitive and sensible to the reality and events that surround you as well as your own, to later transform that new idea into a new world.

The Dublin Band creates those worlds in their tours.They want to innovate in them.The core is the music and they have been adding elements to it.  First was the  innovation with architectural structures,lights,videos ,screens and trying a closer approach to the audience. In the Vertigo Tour they decided to join forces with the National Geographic Society to produce a movie called U2-3D which would be the first digital 3D movie recorded live and with 5.1 sourund sound. The result was a movie experience were people would attend the cinema theaters and felt inside a concert where they would sing and dance to the beat of the songs and not in a movie were characters throws water at you to show it was a 3D movie. The implications of these two companies working together in such project would be the affirmation to the cinematographic industry that 3D will be the more frequently used in the future.

With the 360 degrees Tour they made another landmark in the music buisness. They broadcasted live from the Rose Bowl in L.A  and for free through Youtube obviously in the nets a concert targeted to a worldwide audience. They did it with impeccable HD quality and with multiple camera angles.Once again they do another statement with the form of their message: The internet is just as important as other telecommunication media. We want to be close as possible to our fanbase. We want to keep innovating. We wan’t you to get inside of our uthopic world and move you with our music. And maybe in their minds internet is a way of democratizing music, but i think these issue is more complicated and it dissevers a post of it’s own.

The only thing i have to say to close these post is:

¡VIVA THE EVOLUTION … VAMONOS MUCHACHITOS!