A most love publicity with Carmen Dell’Orefice

Modern days marketing sell us the idea that beauty is the equivalent of being young and fiting a specific canon that resembles most of the time the Teuton look. I strongly don’t believe this. I think physical beauty can be find in people all ages, races and in particularities of individuals. After all, we all are genetically 99.9% alike, we share the same human genome.

I firmly believe that marketing and publicity should re- formulate this ideas in order to engage with their audience instead of just producing a distortion of reality.For example many brands that are targeted to people in their 50´s-70´s show models of people in their 20´s in their adds and maximum pushing their 30´s. I know by first hand that people don´t feel related to that publicity, au contraire they feel insulted. My mother who is 57 always complains about this and says that if people her age aren’t supposed to buy things or where is the publicity for the woman of her age. She says that she would like to watch models her own age advertising the things that are directed to her and not from a lady that is 1/4 her age.

Carmen Dell’Orefice dedicated all her life to modeling and right now she is the oldest woman in the world who is modeling with luxury brands,photoshoots,big commercial campaigns crossing different media and the runway, in three words proper high fashion. This is an example since it is a rarity and i really hope that one day this would be the normal reality we live in.

The next commercial by El Palacio de Hierro a departmental store from Mexico portraits my whole idea with this beautiful short filmed in Paris and started by the incredible Carmen.

Enjoy,

The Louvre app for apple products is pretty dandy. You can take tours of the museum,learn a bit of history about the artwork, building, current display of the galleries, and get information to get around it.The only down side for the people who aren’t francophone speakers, is that videos are in French ;but rest of the application remains in English .

Update: You can change French language in video section to :English,German,Japanese.I would add :Spanish,Mandarin.

Have you ever wanted to live in Paris but don’t have the time? How about renting a true Parisian apartment ,in the best locations of the city that suits your necessities and style.Perhaps noble apartment owners is your rythm or a lay-back rive gauche location is more your tune. Whatever it is you will enjoy your stay.Remember Paris is all about location, because each area have it’s signature print.

For an extra cash you can also have your own concierge provided by the same company.Although luxe comes with a price, the starter is $2500 and up for a week, depending on location,size and futures provided by the appartement.Which is not over priced for an entire week in the best arrondisments in the city , since the hotel’s rooms like the Crillo, Bristol,Ritz or George V have a starting point of $500 for a night.

Aimee apartment Birkin apartment

P.S: Mu suggestion would be: If u staying more than a week in Paris rent different apartments in different neighborhoods, that way you will have a true taste of the city.