A most love publicity with Carmen Dell’Orefice

Modern days marketing sell us the idea that beauty is the equivalent of being young and fiting a specific canon that resembles most of the time the Teuton look. I strongly don’t believe this. I think physical beauty can be find in people all ages, races and in particularities of individuals. After all, we all are genetically 99.9% alike, we share the same human genome.

I firmly believe that marketing and publicity should re- formulate this ideas in order to engage with their audience instead of just producing a distortion of reality.For example many brands that are targeted to people in their 50´s-70´s show models of people in their 20´s in their adds and maximum pushing their 30´s. I know by first hand that people don´t feel related to that publicity, au contraire they feel insulted. My mother who is 57 always complains about this and says that if people her age aren’t supposed to buy things or where is the publicity for the woman of her age. She says that she would like to watch models her own age advertising the things that are directed to her and not from a lady that is 1/4 her age.

Carmen Dell’Orefice dedicated all her life to modeling and right now she is the oldest woman in the world who is modeling with luxury brands,photoshoots,big commercial campaigns crossing different media and the runway, in three words proper high fashion. This is an example since it is a rarity and i really hope that one day this would be the normal reality we live in.

The next commercial by El Palacio de Hierro a departmental store from Mexico portraits my whole idea with this beautiful short filmed in Paris and started by the incredible Carmen.

Enjoy,

Have you ever had ten perfect minutes with a stranger? I say this quantity,because i think is the right amount of time to make you think of a lapse where you can have a short but yet insightful conversation with someone.

It is that moment in life when without you knowing it ,without you having an expectation ,boom! Et voila , life decides to give you a little gift and put you in a situation when you start talking with a stranger and start sharing a moment. Suddenly that momentum in space starts to become a part of yourself, you start sharing intimacy ,and you don’t realize why you started doing it. Intimidation , not at all, you feel comfortable doing it and you want to keep sharing and perhaps laughing or crying.

At the same time a voice inside your head tells you , i wish i could continue this and get this person to be part of my daily life , but you know that might be almost impossible,since there are geographical,social and more personal barriers.Plus you won’t be intense ,stalker-ish and ruin it .So you decide to enjoy the moment and put them in your Island Of Happiness.

This insular place is where in your mind treasure all the people that give you little peaces of joy during life. These persons don’t have to be present in your daily routine and as time goes by, if you keep letting yourself have this moments ,people might vanish in your brain; but at that circumstance you hold them close cause you had …ten perfect minutes.